SeeSaw Taps Ad Agencies, But What Will They Advertise?

It may not yet have any content, but Arqiva’s forthcoming consumer VOD platform SeeSaw is nevertheless thinking about a big ad campaign.

It’s appointed not one but two big league advertising agencies to lead the service’s marketing offensive Vizeum will handle SeeSaw’s planning and media buying activities and now Fallon — the people behind Cadbury’s drumming gorilla ads — has successfully pitched to launch a multiplatform awareness ad campaign for SeeSaw.

SeeSaw will use the technology left over from the Kangaroo JV. The project’s CEO Pierre-Jean Sebert told us in August that Kangaroo was essentially ready to launch when the Competition Competition shut it down and that very little work was needed to make SeeSaw live. So what’s the delay? Platform controller John Keeling said earlier this month “I will see it in a year ending with