While Rupert Murdoch’s newspaper captains work behind the scenes on introducing paywalls, BSkyB (NYSE: BSY) has another plan for increasing online revenues: selling mobile video. The broadcaster, majority owned by News Corp (NYSE: NWS). is to begin selling English Premier League highlight videos via its free Sky Sports Centre iPhone app, according to a report from NMA. Sky’s apps, which include the Sky+ remote recording app and one from Sky News, have been downloaded 1.8 million times generate £60,000 a month just from advertising on its mobile apps, according to NMA which doesn’t cite any sources.
Sky’s plans are made possible by a subtle but important rule change from Apple (NSDQ: AAPL) this month (via AFP) which allows the makers of free apps to sell content and subscriptions (naturally, Apple gets a cut). Sky’s general manager for mobile David Gibbs says the plan is to build a free audience and sell clips to them (via NMA): “There

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