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As Phones Get Smarter, Browsing Booms

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iphoneWeb browsing and Internet usage on mobile devices is booming, reports AdMob, a San Mateo, Calif.-based mobile advertising startup that tracks data across various mobile devices, applications and browsers. In its September 2009 Mobile Metrics report, the company found that of the top 10 devices in the U.S., five had touchscreens, six had Wi-Fi capabilities and six had their own application stores. And they are, as AdMob notes, “responsible for a much higher percentage of mobile usage than their share of handsets sold.”

smartphone-trafficThe startup’s data shows that in September, 42 percent of requests in the U.S. were made from Wi-Fi capable devices. Meanwhile, 18 percent of actual U.S. requests were made over a Wi-Fi connection compared to only 5 percent in September 2008. The presence of the iPod touch and iPhone are the primary drivers behind this growth. In both the U.S. and the UK, those two devices helped bolster the web usage, AdMob data shows.

More interestingly, smartphones running on the Android operating system (OS) accounted for 17 percent of smartphone traffic in AdMob’s network in the U.S. in September, up from 13 percent in August. I suspect this number is only going to continue to go up as more and more Android devices come to market. Verizon earlier this week launched its Droid phone, which is likely to be a big driver of mobile web traffic in coming months.


4 Responses to “As Phones Get Smarter, Browsing Booms”

  1. Justa Notherguy


    No kidding. Android’s share of browsing strikes me as remarkable, especially given both its limited time-in-market and relatively puny marketing expenditures. Not to forget that the only Android handset for most of the past year (the Dream/G1) looks offers little to those without a technical bent.

    Tho few care to admit it, lots of folks buy a mobile based mainly on its appearance and perceived popularity…the ‘cool factor’ vector, if you will. And, on that basis, iPhone makes the G1 look pretty sad. All the more astonishing that such a homely little spud – speaking as both a G1 owner and fan – is now the #3 smart phone, by share of on-line activity. Wow.

    Meanwhile, am I the only one surprised by the huge chunk of HTC’s activity (==90%?) represented by Android handsets? I mean, with HTC selling a few millions of WinMo units where are all of those users? From looking at AdMob’s data, it would seem they spend even less time on-line than do Blackberry users. More evidence for this article’s thesis, I s’pose.

  2. (but it’s not all smartphones on those charts) wow, quite a significant share for Android- it hasn’t even been heavily marketed yet. Smartphones for everyone are finally here, the age of the featuresphone is passing away.