As Phones Get Smarter, Browsing Booms

iphoneWeb browsing and Internet usage on mobile devices is booming, reports AdMob, a San Mateo, Calif.-based mobile advertising startup that tracks data across various mobile devices, applications and browsers. In its September 2009 Mobile Metrics report, the company found that of the top 10 devices in the U.S., five had touchscreens, six had Wi-Fi capabilities and six had their own application stores. And they are, as AdMob notes, “responsible for a much higher percentage of mobile usage than their share of handsets sold.”

smartphone-trafficThe startup’s data shows that in September, 42 percent of requests in the U.S. were made from Wi-Fi capable devices. Meanwhile, 18 percent of actual U.S. requests were made over a Wi-Fi connection compared to only 5 percent in September 2008. The presence of the iPod touch and iPhone are the primary drivers behind this growth. In both the U.S. and the UK, those two devices helped bolster the web usage, AdMob data shows.

More interestingly, smartphones running on the Android operating system (OS) accounted for 17 percent of smartphone traffic in AdMob’s network in the U.S. in September, up from 13 percent in August. I suspect this number is only going to continue to go up as more and more Android devices come to market. Verizon earlier this week launched its Droid phone, which is likely to be a big driver of mobile web traffic in coming months.