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Elliot Schrage, Facebook’s VP of communications and public policy, explained that the company wants to offer advertisers better conversion tracking; this means the company will need to share more than just the thumbs up vs. thumbs down and standard click-through stats it currently offers advertisers. While the company will anonymize any user data it shares with advertisers, the new policy informs users that they can opt-out of being cookied.
Other changes include the notification that users who set their profiles as viewable to “Everyone” will have that data crawled by the search engines — this includes their wall posts and news feeds — likely as a result of the new data-sharing deal with Microsoft’s Bing. TechCrunch also highlights another change — that if users include location info in their status updates, that info will be subject to Facebook’s overall data-sharing policies. This means that if a user hasn’t restricted their profile to select viewers, their location info could be shared with location-aware apps and services in the future.