Blog Post

Broadband Content Bits: Perform’s Footy Ad Account; Brightcove Deutschland; Blinkbox; Dailymotion

Perform: Online sports video broadcaster and distributor Perform has taken over the display and video ad account for Football League Interactive (FLi) from BSkyB’s Sky Digital Media. Owned by the Football League, Fli handles the websites for 80 league clubs — Perform already runs 79 of those clubs’ paid-for VOD services through its white-label video player. From NMA.

Brightcove: London-based video-technology platform Brightcove is now being used on Sky Deutschland’s as part of a new deal that will see its sports content streamed online. Some content, such as Bundesliga football highlights, will be available to non-subscribers too. Rupert Murdoch’s News Corp (NYSE: NWS) owns about 40 percent of the German broadcaster.

Blinkbox: UK video player Blinkbox has signed a deal with the British Film Institute to shows its catalogue of films. The ad-funded deal covers 37 feature films and means Blinkbox now has more than 500 British films and 6,000 in total.

Dailymotion: The french video site has signed a deal to add 5,000 music videos licensed by indie digital music distributor The Orchard.