Dave Goldberg and Bob Roback, formerly VP and GM of *Yahoo* Music, respectively, have teamed up again to launch Dashbox, an online music licensing exchange. The goal is to help advertisers, movie studios, and other companies that need to buy music, keep track of which record labels and artists they need to pay. It’s a business model that’s more evergreen than many of the new consumer-facing music subscription services.
Dashbox runs on digital asset management software developed by mSoft, a startup that Goldberg and Roback’s firm, Twain Media, recently acquired. Sources tell MediaMemo that the deal was worth less than $10 million.
Roback will serve as CEO; Goldberg, who took the reins as CEO of SurveyMonkey in April, will be chairman. The duo founded music site, magazine and streaming service Launch Media in the early 90s, then sold to Yahoo (NSDQ: YHOO) for $12 million in 2001. They left Yahoo Music during a reorg in 2007.

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