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Jim Brady, who has been hired to create a local Washington, D.C., news site for the company that owns Politico, says he has a clear idea of what he wants his new venture to be: replicable, digital and with a web-only focus. Brady, a former web editor for the Washington Post and most recently a consultant for Guardian America, spoke to paidContent about his plans for the site (which currently has no name).
According to a memo from Robert Allbritton, who heads Allbritton Communications, the parent of Politico, the new online DC news project will include a merger of the company’s two area TV station sites — WJLA.com and News8.net. The site expects to have a staff of roughly 50 people, separate from the TV stations’ employees.
paidContent: How did you decide to work on a local start-up focused on DC after working on the wider-looking Guardian America?
Jim Brady: It was always a six-month contract and it