NBA Retools Its Broadband Package; Adds Team Packages


As the National Basketball Association prepares to tip off its 2009-10 regular season tonight, the NBA and Turner Sports’s NBA Digital will launch a new and improved NBA League Pass Broadband package which will let consumers choose between accessing online every NBA game live or just those of select teams.

NBA Digital will offer the NBA League Pass Broadband package — providing more than 40 live games per week — for $149.95, according to Turner officials. In addition, NBA fans will be able to select up to seven teams to watch throughout the season as part of a new $99.95 NBA league Pass Broadband Choice package. The league is offering a special early-bird pricing through Nov. 3 for League Pass Broadband and Broadband Choice both packages $134.95 and $89.95 respectively. For the rest of the story, go to Multichannel.

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