Health and fitness club-based digital ad and content network Netpulse has raised $3.1 million in a first round of funding. Javelin Venture Partners led, with participation from DFJ Frontier. The S.F.-based company will use the new money to continue building out its HD and VOD entertainment platform, which it says will start rolling out in “premier” health clubs and gyms later this year.
Netpulse’s platform includes live TV as well as music and music videos on-demand; health club users can sync their iPods and iPhones to the system and track their workout progress, as well as stay connected to various social networks. The content runs on screens connected to cardio machines, often with touchscreen capabilities. Netpulse was founded in 2001, initially as Transcape Systems, a video delivery platform for health clubs; the company has since expanded to offering content and ads, in addition to the technology. Its largest competitor is Reach Media Group (formed from the merger of Danoo and IdeaCast).