Blog Post

Publicis Groupe Declares Downturn Over, Restates Digital Goals

Many in the media world are still struggling through the slashed budgets and changed business models, but at least for French advertising group Publicis the advertising downturn is over. In its Q309 earnings release (pdf) on Tuesday, the company declared that the ad market reached its lowest point during June, and it predicted a less-than-apocalyptic 10-percent revenue decline for 2009. “One can assume that the regular deterioration of the market has stopped and that a slow and progressive recovery is under way,” it says.

Online revenues grew 5.5 percent in the first nine months of the year, and CEO Maurice Levy says he will achieve his longstanding aim of making a quarter of all revenues from digital next year; digital accounted for 22.1 percent of revenue in the first three quarters this year. Levy adds that Razorfish — the digital marketing agency that Publicis <a href="http://paidcontent.co.uk/article/419-publicis-closes-razorfish-acquisition-microsoft-gets-3.3-percent-stake-/" title="bought for