Barnes & Noble will sell Plastic Logic’s Que in stores and online when the “proReader” launches in early 2010. The Que, a notebook-paper sized device aimed at business users, is not direct competition for B&N’s own Nook, announced last week; in addition to be considerably larger, it also could cost twice as much as the $259 Nook or more. The announcement marks an expanded relationship for the two: the Que, like the upcoming iRex wireless e-reader, will rely on the Barnes & Noble eBookstore.
B&N is the first of Que’s retail partners to be announced. Plans call for the device to be sold near the Nook “on free-standing displays with signage offering Barnes & Noble customers choice based on their reading needs.” The release (pdf) repeatedly emphasizes the difference between the two by highlighting Que’s business features. It’s not clear yet whether Que physically will be available to buy at every store or if, as we reported yesterday with the Nook, it will only be available to buy immediately in certain stores and ordered online in others.
— Nook sales strategy: B&N spokesperson Mary Ellen Keating e-mailed some detail this morning to clarify the chain’s retail strategy for Nook: “While it