HTC Kicks Off Ad Campaign — It’s All About You

HTC AdThose of us involved in covering the smartphone world know HTC, the company behind such phones as the Hero, Touch Pro, Touch Pro 2, G1, myTouch 3G, and the list goes on and on. What most people don’t realize is that HTC is the third largest smartphone maker in North America. I have remarked on HTC’s campaign to remove the platform from the public’s eye by producing its own Sense UI that works on both Windows Mobile and Android phones. The production of its own UI has poised HTC for the next stage of the program to bring public awareness to its products — the “Quietly Brilliant” ad campaign that is kicking off this week.

The ad campaign is a serious effort by HTC to put its phones front and center in the public’s eye. The ads will center around the reality that the phone is “all about you,” and are designed to make everyone aware that HTC is a big player on the smartphone playing field. The campaign kicks off today in the UK and later this week in Asia and North America. HTC wants to touch the consumer with the philosophy that “you don’t need to get a phone, you need a phone that gets you.”

It is going to be fun to watch HTC try to remove the platform and the carriers from public awareness. It doesn’t want you to just buy a Sprint Hero — it wants you to get the HTC Hero that happens to run on the Sprint network.

loading

Comments have been disabled for this post