A funny thing happened to Android on its way to Verizon– it became yet another product line. Big Red is pushing the Droid campaign everywhere, and word is coming out that Droid is Verizon’s Android product line. Droid was previously thought to be the phone that Verizon is set to unveil in a few days, otherwise known as the Motorola Sholes.
A little birdie had already told me that Verizon’s upcoming Android phone would not be called the Droid, but I was sworn to secrecy. Engadget is reporting that Droid will in fact be Verizon’s line of phones based on Android, and the line will be comprised of handsets from multiple OEMs. The HTC Desire is reported to join the Droid line as the HTC Eris as early as Nov. 6. This would put the Eris debuting right behind the Sholes, although it’s not known what Big Red will be officially calling either handset.
If this Droid product line turns out to be real, it begins to make sense why Verizon is pushing this mystery “Droid Does” campaign. They can keep cherry-picking Android handsets to augment the line as they wish. That loud ripping sound you hear is the sound of the Android platform being further fragmented. It also begins to makes sense why HTC needs to start their own brand campaign.
Image courtesy gdgt
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