Blog Post, Archant Try To Broaden Business Listings Offerings

Yell Group has enlisted US content aggregator and services provider Daylife to drive users and add some stickiness to its new content network, which has 100 amateur and professional blogging contributors across 18 microsites sites.

The microsites have the same information, guides and tips they had when we profiled them in September — but now users get relevant content via Twitter, Yahoo (NSDQ: YHOO), third party sites like Times Online and as well as how-to videos from Videojug, to keep them interested.

Yell’s director of product marketing Matthew Bottomley says: “It means that as well as finding local businesses on, our users can at the same time also obtain a wealth of information, consumer advice and ideas around what these businesses do.