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Didn’t see this one coming, at least from the buyer’s side: The consumer media division of Imaginova, which includes Space.com, LiveScience.com and Newsarama.com, has been acquired by Ogden, Utah-based online tech/reviews company TopTenReviews, for an undisclosed amount. TTR raised a $6 million first round from Highway 12 Ventures and Village Ventures last year, and that’s the only round it has raised, so judging from this, the acquisition price is likely to be low single digit millions in cash and stock. TopTenReviews says it is the fourth largest technology news site according to Sept 2009 U.S. *comScore* data (which for something I hardly come across in my work, is amazing if true), and the newly acquired sites will form part of TechMediaNetwork properties, its network focusing on tech, science and entertainment. This means NYC-based Imaginova now has commerce and education units left, with Orion Telescopes & Binoculars as the main brand in it. Release about it after the jump.
TopTenREVIEWS Acquires Technology and Entertainment Web Sites Space.com, LiveScience.com and Newsarama.com
On 10:29 am EDT, Monday October 26, 2009
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OGDEN, Utah–(BUSINESS WIRE)–TopTenREVIEWS today announced it has acquired the Consumer Media Division of Imaginova Inc., a privately held company based in New York City. Included in the acquisition are Space.com, LiveScience.com and Newsarama.com. As part of the ongoing expansion, TopTenREVIEWS has established the TechMediaNetwork to incorporate these properties.
TopTenREVIEWS, the 4th largest technology news site according to September 2009 U.S. comScore (NSDQ: SCOR) Media Metrix data, joins Space.com, LiveScience.com and Newsarama.com as TechMediaNetwork properties, a network encompassing technology, science and entertainment. Combined, 12.2 million people visit TechMediaNetwork sites each month.