Blog Post

WWD Reader Profile: Jennifer Woofter, Sustainability Consultant

jenniferWho are you and what do you do?

My name is Jennifer Woofter and I run Strategic Sustainability Consulting (SSC). We’re a boutique consulting company that works with small- and medium-size organizations that want to “go green.” I spend about one-third of my time on billable sustainability consulting work (green audits, carbon footprinting, coaching and training) and about two-thirds of my time running the business — made up of three in-house staff, between four and six interns, and a freelance network of more than 450 sustainability experts.

What’s a typical day like for you?

I’m a night owl, and since I usually go to sleep in the wee hours, I’m rarely awake before 9 a.m. Since I work from home, that’s not a problem — I just walk downstairs to my office (stopping in the kitchen for a cup of coffee) and am ready to work by 9:05. I try not to schedule any meetings until 10 a.m., which gives me just enough time to check email and catch up on my RSS feeds before diving into the day. I focus on client work in the morning, then work in the afternoon on business development. My evenings are spent with my husband and two puppies in front of the TV, where we play “dueling laptops” as we both try to cram in as much additional work as possible in between episodes of “House Hunters” and “Chopped.”

What gear and software do you use, and why?

I have a desktop computer (Dell Inspiron) (s dell) for daily work, a laptop (HP Pavilion) (s hpq) for evening work, and a new netbook (Toshiba NB205) that I use when I travel specifically because I get over nine hours of battery life. Tech gadgets that I use frequently include a webcam for videoconferencing (Logitech Quickcam), a digital voice recorder (Sony IC Recorder) (s sne) for keeping track of my crazy ideas, and a Flip Mino HD camcorder for shooting quick video. I have a special relationship with my iPhone (s aapl) that I think might threaten my husband.

On the software side, I use GoToWebinar at least once a day for web conferencing (staff meetings, client presentations, and our weekly webinars and online training).  I use Audacity for SSC’s podcast interviews with sustainability experts, and we put up video through our newly created YouTube channel. Our entire company uses Skype for instant messaging and telephone, and I use Tweetdeck to manage my Twitter account (@jenniferwoofter).  I’m a huge fan of 5 pm project management software, Highrise for contact management and Google Docs (s goog).

What’s your favorite web working tip?

Set up a remote back-up system that allows you to synchronize file-sharing between different computers. I was spending a huge amount of time before each trip (whether it was a coffee meeting in the next town or a week in Hawaii) copying files that I thought I might need onto a flash drive for use with my laptop. Not to mention the time and confusion of sending files back and forth to my remote team — we were never sure who had the most recent version of a document we were collaborating on, and Google Docs only goes so far. A couple of months ago we switched over to Dropbox, and it was like the clouds parted and angels started singing. Not only is it 100 times easier to manage our workflow and document control, but I don’t have to worry about backing up my materials since it automatically does it for me.

If you would like to be profiled on WWD, get in touch with me at simon (at) gigaom (dot) com.