Two Razorfish Vets Head Back To Microsoft


A little more than a week after Microsoft’s $530 million sale of Razorfish to Publicis Groupe closed, two 10-year veterans of the digital shop are heading back to the agency’s former parent company, AdAge reports. Jeff Lanctot (pictured, left), Razorfish’s chief strategy officer, will take on a role that keeps him in the middle of Microsoft’s current advertising arrangement with Publicis. As Lanctot takes on management of five-year Bing search and display ad deal, Razorfish Managing Director Jim Watson will be part of Microsoft’s Advertiser and Publisher Solutions team.

The personnel changes come as Publicis is working to integrate Razorfish into its digital hub VivaKi. Last week, the French ad holding company lost its top digital media M&A and investment exec, Tim Hanlon. He served as EVP and managing director of VivaKi Ventures, Publicis

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