MySpace Says Twitter Is Closer Competitor Than Facebook

jonathanmillerMySpace’s recent reorientation to emphasize entertainment over friends makes it more similar to Twitter than Facebook, said News Corp Chief Digital Officer Jonathan Miller at the Web 2.0 Summit in San Francisco. “Twitter is about asymmetrical relationships,” said Miller, while Facebook users have mostly symmetrical friend relationships. “MySpace is in between. One of the things we have to focus on right now is you have to declare a major.”

But ultimately MySpace will end up more like Twitter. “MySpace is more about interests, which is followers and followed, than just the pure friend thing,” said Miller. “But obviously I believe we have the ability to be much richer [than Twitter].”

In some respects this shift is quite obvious, but it’s interesting to hear News Corp spell it out. And Miller is right: Though Twitter is quite the phenomenon right now, MySpace does have more features. Twitter is at its core a broadcast system, whereas MySpace can get a lot deeper into music and other content.


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