Will the Pre Bask in a Verizon Ad Blitz?


palmprePalm’s (s palm) App Catalog took another step toward maturity as the company opened an online version of the store, allowing consumers (and, just as importantly, potential users) to browse through webOS offerings on PCs in addition to their handsets. While the move was entirely expected, it is sure to raise awareness of the platform among both consumers and developers. But the real test for webOS — and for Palm as a company — will come early next year when Verizon Wireless launches the Pre.

The Pre’s momentum has dissipated since its June launch on Sprint’s (s s) network, and Palm last month had to raise roughly $313 million for working capital and general corporate purposes with a public offering of 20 million common shares of its stock. But while the company could get a boost from the Pixi — an affordable webOS handset aimed at younger users and scheduled to hit the market in time for the holidays — Verizon could play the role of Palm’s redeemer. The nation’s largest carrier operates arguably the best network around, and Verizon has consistently demonstrated its acumen at marketing smartphones.

But it’s that latest factor — marketing — that’s a concern. Verizon is already promoting the Droid with an impressive ad blitz, and it’s likely to back the upcoming Storm 2 with some serious marketing muscle as well. It’s possible the Pre could get lost in Verizon’s suddenly impressive smartphone portfolio. If Verizon chooses to invest heavily to promote the Pre, the handset could be a huge hit. If not, Palm’s days may be numbered.



Short sighted article.
Looks like those who jumped on the 330 millions share offer
are not smarter.
PALM’s momemntum has not stopped.
They launched GSM pre and are improvising the OS.
For all the bells and whistles Android is not well designed OS, specially the UI.
All PALM needs is a phone with larger screen and a bigger processor , which can be done by PALM

Alittle Toolate

Verizon will be heavily into Android by 2010. In addition, it was reported (on TheStreet.com) that “sources” of some type have suggested Verizon’s “support” of the Pre will be minimal. Unfortunately, we just get to guess what that means.

Right now Palm is putting into the practice the not-necessarily-correct technique of:

>>> Throw more money at a problem to solve it.

We’ll see if that works. They’ve had multiple injections of cash now and, top date, it has not worked other than to keep them alive. It’ll be interesting if they can use their now-mountain of cash NOT for the Pixi, but some way-cool followon device that hasn’t already been surpassed by the competitors.

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