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Google Strikes Deal With Twitter to Include Tweets in Search

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twitter-bird1Google (s goog) will include Twitter’s real-time status updates into its search results, Google VP Marissa Mayer said in a blog post released this afternoon. This comes hot off the heels of Microsoft’s (s msft) announcement this morning that it will include status update feeds from Facebook and Twitter into its search engine Bing.

Mayer wrote in the post:

We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you’ll find tweets from other users who are there and sharing the latest and greatest information.

When asked at the Web 2.0 Summit if Facebook would reach a similar deal with Google, COO Sheryl Sandberg, a former Google executive, said this afternoon that the company had “nothing to announce.”

7 Responses to “Google Strikes Deal With Twitter to Include Tweets in Search”

  1. In my opinion, people typically search under these conditions:
    1. Exploratory, discovery type of search

    For example: Like last night as I was helping out my daughter with her science project, I really needed to look things up! This is the type of search where the results from Google, Bing, Kosmix, etc are of great help.

    2. Real time search
    For example: When I need to know what people are currently talking about Kanye West, or the latest LCD TV. For this, search engines focusing on Twitter feeds are perfect.

    And now, we are talking about combining both of them!

    I may not need to see the tweets of all internet junkies every time I search, especially not when I am searching for topics of my daughter’s science project. My needs are similar to a visit to the good old library!

    I will definitely need to see the tweets of all internet junkies every time I search for which laptop or TV to buy. My needs are similar to asking around for feedback and understanding general trends.

    The point, I am trying to make is, what I search for, my needs, my expected results are all different all the time – and search engines should respect that, understand that and offer me appropriate results.

    While analyzing the historical trends, relevancy and popularity from tweets and incorporating them in search results might be good, displaying search results sprinkled with tweets may not be required all the time.

    I think, it should be upto the users to decide and inform the search engine what they expect out of it – and the search engines should behave accordingly.

    If I asked for the tweets in my results, only then give it to me – else its spam for me!