Vertical Health Buys Up Two Diabetes Sites

Vertical Health

Vertical Health has added two diabetes sites to its portfolio of health-related online properties. The company has bought up Diabetic-Lifestyle.com, which features information on the illness, and Diabetic-Recipes.com, which boasts more than 800 recipes for people living with diabetes. Both sites are small, with under 50,000 unique visitors each, according to Compete figures. However, they obviously offer a very targeted audience for advertisers.

Financial terms of the deal were not disclosed. It’s the most recent purchase for venture-backed Vertical Health, which picked up EndocrineWeb.com in 2008. CEO Bill Paquin tells us that EndocrineWeb recently passed DLife.com and Diabetes.org as the biggest diabetes-related site online. The company also owns SpineUniverse.com and owns medical education firm BroadWater. Release.

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