Blog Post

MySpace Music Gets A Shot Of Life With More Videos, Analytics, And iTunes

Not to be left out of the blitz of digital music news being made by Google and Facebook today, MySpace is rolling out major upgrades to MySpace Music. The changes include the integration of music recommendation service iLike, which it bought in August, a slew of new licensed music videos from the majors, and the ability for users to buy tracks directly from iTunes. Previously, the site only offered track purchases through Amazon (NSDQ: AMZN) MP3 and ringtones through Jamster.

The upgrade also includes something for record labels and artists: a free analytics dashboard that gives them detailed stats on the demographics of their fan base, 7- and 30-day trend data (song plays, profile views, etc.), as well as “top-level” insights from traffic and activity across iLike’s network. (It is not clear whether the data includes mobile consumption from iLike’s iPhone app).

Likely aimed at appeasing indie and major label execs — like WMG CEO Edgar Bronfman, Jr., who in May, said he was “disappointed” by the site’s efforts to help Warner profit from its massive user base — the dashboard seems like a feature one would have expected the company to have offered artists from the start.

More videos and a new player: MySpace has always had videos, but the new MySpace Music Videos hub includes clips fed directly to the site from the labels. Previously, a majority of videos were uploaded by the artists themselves, or their management team. The upgrade extends to the video player as well, which includes “Buy” buttons that let users click directly through to Amazon or iTunes; the player also now allows viewers to scroll through a given artist’s entire catalog of clips. The full roster of MySpace Music Videos will be available to iLike users across the recommendation service’s list of partner sites. Release.