One thing particularly stood out in Apple’s extraordinary Q4 earnings this week: revenue is Europe was up 45 percent, compared to 25 percent for all territories. What’s the recipe for success? Guardian.co.uk spoke to Apple’s Europe VP Pascal Cagni to get some answers…
— Europe less saturated: EU has faster growth than in the US because “penetration of computers is even higher there,” according to Cagni.
— Back to school: Apple (NSDQ: AAPL) gains whenever students go back to university and college, says Cagni.
— Store growth: the company is about open its 23rd store in the UK, which including authorised re-sellers means there’s 120 places to get your Apple swag.
— iPhone price war?: Orange and Vodafone will start selling the iPhone by early next year along with O2, but Cagni won’t confirm whether that could change the handset’s price, only saying “we don’t dictate the price”.
— No Beatles for sale: Don’t expect a surprise announcement that the Fab Four are coming to iTunes in time for Christmas: “I would love to say yes, but nothing to announce.”