Blog Post

What New Product Will Apple Release in 2010?

Stay on Top of Enterprise Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

iphones1Apple (s aapl) said this afternoon that it sold 7.4 million iPhones in its most recent fiscal quarter, 7 percent more than the same three-month period a year earlier and a whopping 43 percent more on a sequential basis. The numbers illustrate two key points: Mobile is indeed the future and reducing the base iPhone model to $99 is helping unit sales, in a big way.

Meanwhile, much to the chagrin of Microsoft (s msft) and its ecosystem of partners, Apple sold 3.05 million Mac computers, a 17 percent rise over its previous fiscal fourth quarter. That’s not too shabby for a premium computer line during down times.

More interesting than the past however, is the future. This quote from Steve Jobs ought to have all of the Apple rumor sites salivating:

“We are thrilled to have sold more Macs and iPhones than in any previous quarter,” said Steve Jobs, Apple’s CEO. “We’ve got a very strong lineup for the holiday season and some really great new products in the pipeline for 2010.”

The iPhone is historically on a summer refresh schedule, so it’s a safe bet that next summer sees an iPhone update, not to mention the inclusion of a camera in the iPod touch line at some point. But one of those “really great new products” could well be the larger tablet device that’s been bandied around in earnest this past year. Surely it’s not a netbook because Apple doesn’t see a way to make a quality device at low netbook prices. Then again, Apple is known to redefine developing product markets. Add in the trend that more non-phone devices are falling under the subsidy model and it’s easy to believe that 2010 might see another portable computing device from Cupertino in the $300-$500 range.

And of course, iPod sales continue their slow decline — Apple sold 10.2 million iPods in the most recent three-month period, down 8 percent from the same quarter a year earlier and 7 percent from its fiscal 2009 third quarter. Back in June of 2008, I read the handwriting on the wall by saying standalone music players were dying a slow, painful death due to the rise of smartphones.

8 Responses to “What New Product Will Apple Release in 2010?”

  1. Geez, by time Apple releases the new iTouch with the much talked about camera, built-in microphone and built-in FM Radio … it’ll probably be tooooooo late!

    I for one, thought they were going to introduce one this summer, but to everyone’s disappointment, Apple never really released a new iTouch in 2009. Therefor missing the 2009 Holiday sales period.

    Come on Apple, you are starting to fall behind other manufacturers like blackberry, etc. Pisck up the pace and release the new iTouch as soon as possible in 2010. It’s long over due for an upgrade on the iTouch design. Nothing major has been redesigned on the iTouch since 2008.

    I want to get a new iTouch but feel the current versions released this past September 2009, are just a waste of money should a camera, microphone and radio be built into the next iTouch generation.

    It just seems like Apple isn’t coming out with tooo many “earth-shaking” redesigns or updates anymore.
    Maybe the company is loosing it’s innovation and can’t keep up with other competitors like it used to be able to?

    Come on Apple, wake up.

    • Uhm.. Dude, Apple is actually really smart. What they do is they put out an ipod touch without a speaker. After everyone gets excited about it they put in a speaker. That makes people go “Aww man, Now I gotta get that one!!!” And then to make it even better they decide to now put a microphone and and camera in it. Uh oh… now what do people do? They get rid of their old ones and buy new ones. So by the time apple is done upgrading the ipod touch all of the time, One person has just got rid of and rebought 3 ipod touches! I think that’s smart. Not to mention the fact that they are now coming out with a “suprise” product for 2010 that no one has any clue about and the media is advertising it constantly. That is gonna get people excited.

    • Did you say “Falling behind Blackberry”? You have got to be kidding. Apple would have to fall a long way to be at Blackberry’s level. Besides, Apple has been the World’s Most Admired Company for three years in a row (according to fortune magazine). They don’t appear to be falling behind. They seem to be maintaining their position at the top.