HuffPo CEO Eric Hippeau: ‘We Are Now In The Big Leagues’

HuffPo Quarterly Uniques

The news spread quickly, aided by PR and the characteristic web glee anytime an online property appears to be leaving old media in the dust: the September numbers for *comScore* and Nielsen showed Arianna Huffington and The Huffington Post beating in unique visitors for the first time. Coincidentally, just about when I was explaining on Twitter why that’s a meaningless metric to me, I wound up scheduling some time with Huffington Post CEO Eric Hippeau for his first deep dive since moving from board member to running the show in June. (Turns out a project he championed — Social News with Facebook Connect — may have had the biggest single impact on pushing the numbers. More on that below.)

I kicked off the lengthy interview by explaining my take on the “beat WaPo” meme: an online site beating traditional media for attention isn’t really news anymore — and HuffPo is no longer only a news-and-politics site going head-to-head with in its own backyard. Ever the diplomat, Hippeau said he could see my points but quickly added: “It wasn’t so much the Washington Post — by the way, it


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