Newspapers may be rushing to charge for online content, but the infrastructure to facilitate the payments is in its infancy. So it’s no surprise that technology providers are stepping forward to offer their backend…
One such is Sweden’s Ericsson: its Internet Payment Exchange (IPX) division is this month expanding its SMS-based Web Pin Opt-in mobile payment system as a platform to drive payments for web content, too, Ericsson (NSDQ: ERIC) explained to us in a briefing…
With IPX, when customers encounter a paywall, they enter their mobile phone number on the web page and are sent an SMS text message with a four-digit PIN code. The PIN fee is taken from users’ mobile carrier bill and, when entered back on the web page, gives them either one-off access to individual articles or longer-term access as part of a subscription deal.
It’s not as if there are no other options out there for news publishers to make their content pay: Google Checkout and PayPal are just two of the contenders for news providers’ business in the micropayments area. So what makes Ericsson’s proposition different? “We believe this has the least barriers to entry,” says Ericsson IPX
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