TidalTV, the video ad network founded by Advertising.com co-founder Scott Ferber, has raised $8.9 million worth of a $16 million round of funding, per an SEC filing. The company raised $15 million in its first round from New Enterprise Associates and Valhalla Partners, last year. TidalTV declined to comment on the new funding.
Founded in 2008, TidalTV signed a content-licensing deal with CNBC to stream news updates and long-form TV specials last October, but things have been relatively quiet on the company front since then. That could be because it has been working through an executive shuffle: Mollie Spilman, formerly Advertising.com’s chief sales and marketing officer, was the company’s original CEO, then Jason Ellin — also a former Advertising.com exec — had a stint in the chief executive role, per this SEC filing. Now Ferber is listed as Chairman and CEO.