Blog Post

Apple Hints at Mac Counterattack on Windows 7

With the release of Windows 7 (s msft) next week, senior Apple VP Phil Schiller (s aapl) is boldly asserting that it “presents a very good opportunity for us.”

That opportunity will possibly come in a series of ads contrasting Windows with OS X, at least according to Peter Burrows of BusinessWeek. The expected campaign is expected to take Windows 7 on directly, and will likely “poke fun” at the upgrade process, from backing up data and reformatting drives to reinstalling software.

“Any user that reads all those steps is probably going to freak out. If you have to go through all that, why not just buy a Mac?” says Schiller.

The idea is that, rather than upgrade, people will be buying new computers, but the problem with Macs — especially in difficult economic times — is price. To that end, rumors continue to swirl regarding price reductions. Just last week, Google AdSense placements temporarily appeared in several European countries hinting at new iMacs, Mac minis and MacBooks. While only the Mac minis listed lower prices, it’s certain that new MacBooks and iMacs will have speed and storage increases, and the rumor of Blu-ray for the iMac persists.

In the interview, Schiller deflected inquires about new Macs and lower prices, remaining dismissive towards Windows and predicting a poor upgrade rate for Windows 7 compared to Snow Leopard. In the end, Windows is “still Windows.”

14 Responses to “Apple Hints at Mac Counterattack on Windows 7”

  1. “Any user that reads all those steps is probably going to freak out. If you have to go through all that, why not just buy a Mac?” says Schiller.

    What an absolutely idiotic piece of broken logic.

    “Why yes, I will spend many hundreds, if not thousands of dollars to avoid having to spend a couple of hours working on my computer!”

    Jack ass.

  2. Windows XP is the only competitor to Windows 7, while Apple is nothing more than a rounding error, as Steve Ballmer said, at least in terms of total market share. Of course, Apple steals high-end customers from Windows PC makers, a lot of high-end customers, but when has Microsoft ever cared about its partners?

    I’m conflicted about the lack of a MacBook mini. I think that as technology inexorably progresses, two-pound notebooks for $400 will do most computing tasks with aplomb. What does Apple do then? Is it better to wait until the technology is mature, or be like Toshiba and Acer and get in at the beginning?

    • Steve already publicly admitted that Apple is not able to manufacture 400 dollar 10″ macbook …. nor is Apple interested to ever do that. For 400 bucks it wouldn’t hold the high Apple standard as far as design is concerned.

  3. Disregard my first two posts which had critical typo errors.

    Apple should not be so hasty and disingenuous as to attack Windows 7 after the near-debacle with the release of Snow Leopard. Just as with Windows, many third party applications were not prepared with Snow Leopard drivers. Many MAC Pro owners, myself included, experienced update problems.
    I’ve also found the MAC reliability and ease of operation to be a myth. I have as many crashes with Final Cut Pro and PhotoShop on my MAC as I did with my PC with SONY Vegas or PS.
    Neither Apple nor Canon have been able to explain why the drivers for my Canon ipf8000 printer continue to misfunction with my MAC, requiring me to continue to use my PC to spool to the printer.
    My MAC developed a bad video card thirteen months after purchase. The so-called local authorized repair station could not diagnose the problem, requiring me to make a 250 roundtrip to an Apple store. Without going into details, I wound up repairing the problem myself with the assistance of a friend.
    If you buy a MAC, do yourself a favor and buy three years of Apple Care. You’ll likely need it.

  4. Astrochimp

    Two points:
    1. I upgraded from 64-bit Vista to 64-bit Windows 7. It took a few hours – no babysitting required, it was all automatic – but *everything* worked fine at the other end. All my settings survived, all the installed applications, all the data etc. Good job Microsoft!

    2. Get a life, Apple. Grow the F*** up. Do something positive for users, rather than making schoolyard taunts at the competition. Criticizing Microsoft for everything (mostly fabricated issues) just makes you look cowardly. Lying about security hurts end-users by helping them be complacent about security on Macs when they shouldn’t be.

    Didn’t I read something about Mac users upgrading to Snow Leopard losing data on guest accounts?? See, software is difficult to write and never perfect.

    • Who let this stupid pole smoker speak? How can you even have the nerve to speak Windows praise, with the unbelievable price, pain in the ass upgrade process, and the fact that it is a jacked up rip off of OSX? Some fools never learn!

    • Jennifer

      @ Astrochump: “Fabricated issues?” I work in IT, so unless our clients are lying to me, the issues with MS Exchange, Outlook, Vista (hell, sometimes even XP), etc, are NOT fabricated. One of our engineers upgraded to 7 and lost all of his email…it even disappeared from the server. Hurray, Microsoft!
      Oh and have fun updating your virus definitions every week as they find new malicious malware. I’m currently rolling with no AV protection, because I don’t need it.

    • A counter to price though is pure volume. Lot more PC’s than Macs so while the price is more and % wise less people might upgrade, overall a higher number of people most likely will. As for me windows 7 pro upgrade is only $30 =)