Pure Digital — which was acquired by Cisco (s CSCO) earlier this year — launched its second-generation Flip MinoHD video camera today, featuring a bigger screen, more memory and the ability to share video straight to Facebook.
The new MinoHD is priced at $229 and records two hours worth of footage at a video resolution of 1280 x 720. Like its bigger Flip UltraHD brother, the MinoHD now comes with a 2-inch screen so you don’t have to squint to see what you are shooting.
The easy-to-use portable video space kicked into high gear this summer as Apple (s AAPL) introduced its video-capable iPod Nano to take Flip head-on. Video is becoming an increasingly important part of our online conversations. And both the Flip and the Nano are meant to capture the quick moments while we’re out on the town or out with the kids.
Flip has always made it easy to share videos on YouTube (s GOOG), and with today’s update, the bundled FlipShare software adds the ability to share clips directly onto Facebook (once you’re hooked up the camera to your computer). As YouTube makes moves towards more premium content, Facebook is picking up the social video slack, and reaping the benefit of those views. Yesterday, Nielsen numbers showed that Facebook was a top-10 video site for the month of September with more than 110 million video views. Flip adding direct sharing capability certainly won’t hurt that stat.