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Former Orchard CEO Scholl To Head Local Platforms For NBC Universal

A week after exiting digital music label The Orchard as president and CEO, Greg Scholl is joining NBC Universal (NYSE: GE) as president of Local Media Platforms. NBCU has been ramping up its local online offerings for the past year. The competition has been looking to get more local too. At the same time last May that NBCU pulled the curtain up on its New York-based hyperlocal project, so did the Huffington Post, which also has partnered with ESPN (NYSE: DIS) on a Chicago-centric site. Scholl, who was with The Orchard (NSDQ: ORCD) for six years, is being given the task to meet those challenges, as local online ad spending grows.

On top of Scholl’s hiring, NBC Local has also promoted Brian Buchwald from SVP of Local Integrated Media, to EVP of the group and will add oversight of the NBC Everywhere out-of-home business to his duties. Also, Mark French, who previously served as SVP and GM for NBC Everywhere, will take that title and move over to Local Enterprise Solutions, a cross platform business unit.

As for Scholl, he will report directly to John Wallace, president of NBC Local Media, and will report to work on November 2.

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