Broadband Content Bits: YouTube Ads; Football; Indie Online Film; ITV Regional


YouTube auctions: Google’s YouTube is introducing an auction-based video ad platform in the UK which encourages advertisers to bid for keywords to appear in a new Promoted Video section in search results. Currently, Sponsored Links and are promoted through Google (NSDQ: GOOG) AdSense. From NMA. After the hullabaloo of England’s last game being shown exclusively online, England’s final World Cup qualifier against Belarus on Wednesday is also being shown live online at (in the UK only), as well as on ITV1 TV. The Indie has signed a deal with prodco Made in Manchester to show a new, the 30-minute drama Turing’s Test film online. It will be available to download from 24 October. From How-Do.

ITV (LSE: ITV) Regional: Following the shuttering of ITV Local, the broadcaster is still tinkering with its regional news sites ahead of its planned exit from the regional news sector in 2012, as we reported in May. Its sites, covering 10 regions including London and Granada, have been relaunched with a new look and a video-heavy interface. Also via How-Do.

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