Astral Media’s The Movie Network, a premium content pay television service available in Eastern Canada, today released authenticated access to its content online for Bell TV subscribers at no extra cost. The launch marks one of the first deployments of a “TV Everywhere” scheme, as popularized in the U.S. by Comcast and Time Warner and now in trials stateside.
The Movie Network OnLine, powered by Boston-based ExtendMedia using Silverlight (s MSFT), has an authentication scheme that is linked to a subscriber ID rather than a home Internet connection, so users can access the content from anywhere in Canada once logged in, rather than just at home as in other trials.
TMN OnLine is to have 130 hours of content per week with a quarter of it freshly added. At launch, films include Milk, Twilight, The Reader, Changeling and Iron Man and TV series such as Nurse Jackie, Durham County, The Line and Sanctuary (which, full circle, started as a web series).