Blog Post

Twitter Cracks Down On Spam

In its latest attempt to clean up the messages being sent across its site, Twitter is now letting users flag spammers by clicking a “report as spam” button on their profiles. Twitter says a team of employees will follow up on the reports. Previously, users could only call attention to spam by direct messaging an @spam account. This follows an earlier initiative by the microblogging service to filter out links which directed users to known malware sites. Both moves come as spammy Twitter accounts have become a problem for the site. According to a recent report, about 3.75 percent of all Tweets are spam; anecdotal accounts suggest that the amount of spam on the site may in fact be higher and could be turning some users away.

On the related topic of Twitter’s size, the latest comScore (NSDQ: SCOR) numbers show that traffic to the site has flattened out. But as with most Twitter stats there are big caveats, including that as many as half of all Twitter users access the site via third-party clients. Those visits aren’t included in the comScore numbers. And last time that we reported that Twitter’s growth flattened, it jumped once again the month after.

2 Responses to “Twitter Cracks Down On Spam”

  1. Ian Lamont

    It's about time — the DM @spam method was obviously failing.

    However, one issue that might cause a problem is legitimate accounts being flagged as spam — the definition is subjectively interpreted by most people, and it's not clear what criteria Twitter will use when evaluating accounts that are big on self-promotion.

    Ian Lamont
    Managing Editor
    The Industry Standard