NewTeeVee’s Next Big Thing List for 2009

ELEMENTAL TECHNOLOGIES

HQ: Portland, Ore.
Founding date: 2006
Funding: $7.1 million from General Catalyst Partners, Voyager Capital and angels
Employees: 20-30

Decoding, encoding and transcoding video can be highly tedious processes. Elemental Technologies has sped them up by using the many cores of graphics processing chips simultaneously instead of the two or four cores of regular CPUs at a time. After finding early success with consumer and professional software, in 2009 the startup released debuted its own server to enable real-time transcoding on demand. Elemental claims the server can do the job of seven dual quad-core CPU servers while taking up less space and using less power — at less than half the price. And earlier this month Elemental demoed GPU-powered HD live video streaming for the first time. The company says it hopes not just to make existing processes faster and cheaper, but to enable video to be more flexible overall, so that it can be personalized and targeted on the fly. (L.G.) (Update: Corrected to indicate that Elemental Server has not launched yet.
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