NewTeeVee’s Next Big Thing List for 2009

VISIBLE MEASURES

HQ: Boston, Mass.
Founding date: 2005
Funding: $31 million from General Catalyst Partners, Mohr Davidow Ventures, Northgate Capital, DAG Ventures and angels
Employees: 41

Visible Measures has its hands on all aspects of video analytics, from cross-web publishing to viral video tracking and in-player measurement. With customers in content creation and advertising, the company tracks more than 100 million videos. We’ve been particularly interested in Visible Measures’ recent forays into public publishing and commentary on its data in categories like film trailers, viral ads and web series. Shedding light on video viewing and spreading is a hard job — but a crucial step to bringing the industry to the next level. The company and competitors like TubeMogul have built the relationships and market knowledge to understand trends in video better than larger web analytics companies. Visible Measures can talk with authority about not just its own business but the changing nature of virality and other fascinating topics. (L.G.)

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