NewTeeVee’s Next Big Thing List for 2009

24 Comments

VISIBLE MEASURES

HQ: Boston, Mass.
Founding date: 2005
Funding: $31 million from General Catalyst Partners, Mohr Davidow Ventures, Northgate Capital, DAG Ventures and angels
Employees: 41

Visible Measures has its hands on all aspects of video analytics, from cross-web publishing to viral video tracking and in-player measurement. With customers in content creation and advertising, the company tracks more than 100 million videos. We’ve been particularly interested in Visible Measures’ recent forays into public publishing and commentary on its data in categories like film trailers, viral ads and web series. Shedding light on video viewing and spreading is a hard job — but a crucial step to bringing the industry to the next level. The company and competitors like TubeMogul have built the relationships and market knowledge to understand trends in video better than larger web analytics companies. Visible Measures can talk with authority about not just its own business but the changing nature of virality and other fascinating topics. (L.G.)

24 Comments

Scott

Life sure would be simpler if there was 1 breakout winner… after years of Tivo doing my thinking it’s hard to remember which shows are hulu or netflix or network sites or… sigh. I know it’s the content providers all wanting their cut and afraid of change but I can still whine can’t i? :)

Todd Havens

Great list, Liz!

A company I hope you’ll also eyeball for future lists like this is Retrofit Films, digital production company, directors of the recent Sprint/NBC Heroes “tagged media” integrated web series campaign who also produced and directed the teaser web series for The CW’s Vampire Diaries and the animated web series for the The CW’s Smallville entitled Kara & The Chronicles of Krypton, among many others.

We’ve worked pretty closely with the major networks and studios to date, although we wouldn’t say that’s our only niche.

Thanks!

Len Feldman

I’d also include Kaltura. They appear to be the leading open source video management platform, at least in the U.S., and they’re getting a lot of design wins. They integrate well with Drupal and WordPress, and the price for the software starts at zero.

Scott Bowman

I just got an invite to Clicker.com and think it’s the most impressive new site I’ve seen since Hulu. The interface is beautiful and it makes it extremely easy to find shows all over the Web.

Whit Scott

I also wanted to comment on Clicker, they’re not making content, but they’re making content a whole lot easier to find.

bono

@gonzo90017:

the technology for both Sunday Night Football on nbc.com and mlb.com is the same. Inlet powers both. infrastructure may vary, but both begin as HD signal.

hyper

Boxee has what 1000 or 2000 users? total?? it gets way more hype than it deserves. bittorrent 2.0… with a lot less users. this thing will flash out.

gonzo90017

So these are the guys we have to thank for the crappy Postseason.tv
http://mlbsupport.com/forum/viewforum.php?f=72

The Philies game was unwatchable today. I already submitted my refund request. Every playoff game is nothing but constant buffering. Today during the 7th inning the video went out! These guys should watch Sunday Night Football on NBC.com to see how it’s done.

The few minutes that the SNF player was on one 1 bar it was superior to Postseason’s player on 4 bars. 95% of the time I was able to watch the SNF game in HD.

Max Haot

Quite surprised that this list doesn’t include any credible Live Streaming player ! Let’s look back next year :)

David Elliot

Actually I know that Ooyala does live streaming – they have been doing a lot lately with the Vans surfing competitions and and some MMA fights

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