A week after Yahoo (NSDQ: YHOO) splashed India’s top newspapers with its bright yellow house colour in a high voltage ad campaign, it has emerged that its email service has lost its status as the most popular email service in India to Gmail, rival Google (NSDQ: GOOG) Inc.’s email service.
In September, Gmail received more traffic from India than Yahoo Mail, for the first time ever, according to data from Internet analytics tool Vizisense (see chart). Gmail has been closely trailing Yahoo Mail for a few months now and beat the much older rival in September.
Yahoo recently introduced several new features to Yahoo Mail and pushed the revamped product as part of the ‘You’ campaign.
While Gmail grew from 17.2 million unique users in June to 18.2 million in September, Yahoo Mail fell from 18.3 million unique users in June to 16.8 million in September.
Vizisense is an web analytics tool from ad startup Komli Media. A Yahoo spokesperson did not respond to a request for comment.
Trailing the two close competitors are Rediff (NSDQ: REDF) Mail, MSN Mail and In.com mail, in that order. In September, Rediff Mail had 6.25 million unique users, while MSN Mail had 4.11 million and In.com mail had 0.84 million unique users.