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Condé Nast may have issued an edict that its publishers cut their magazine budgets by 25 percent. But Wired’s UK and Italian odyssey remains on course.
The title launched local editions smack-bang in the middle of an advertising recession, in March in Italy and April in Britain, attracting scepticism that its mix of tech, culture and business coverage could survive the downturn for long.
But paidContent:UK understands that enterprise is separate from Conde Nast’s woes back in the U.S. It is an effort to establish whether such titles can be run outside America and without the usual high costs.
If the project proves successful in that regard, the publisher will consider launching editions in China and India.