Online Ad Declines Bottoming Out; Media Stocks Poised To Rise

While this past week’s h109 numbers from the Interactive Advertising Bureau served as a reminder of how bad the first six months of this year were, there were a number of positive signs that the second half will at least look a little better. In its reading of the IAB numbers, eMarketer analyst David Hallerman believes that despite ad dollars’ continued fall, the market is bottoming out. The researcher expects h209’s ad decline to be less than the first half