We’ve covered doubleTwist in the past, and for a time I even used it as my primary media management solution on my Mac, until iTunes 9 drew my wondering eye back to familiar territory. Now there’s even reason to go back to the iTunes competitor, as doubleTwist has just introduced Amazon MP3 store compatibility.
doubleTwist already offers the ability to sync with pretty much any device, instead of just your standard Apple i-devices. And with Amazon support, there’s little reason for many to venture back to iTunes, especially since Amazon’s prices are often better than those found in Apple’s own online store.
It wasn’t too long ago that doubleTwist’s “DVD” Jon Johansen was taking flack from BART for buying legit advertising space at a very conspicuous location, and then using it to promote the iTunes competitor. With the introduction of the Amazon store, we should see that competition heat up even further.
The new Music Store looks like a very stripped-down iTunes store, and though it isn’t as fancy as Apple’s, it is clean and functional, and it doesn’t cause the program to occasionally fail, as iTunes has been known to do. It pales in comparison to the iTunes store in terms of navigation options, though, with a search bar and two small Top Albums and Top Songs lists providing your only means of browsing the Amazon catalog.
The main advantage, of course, comes for people who don’t own an iPod or iPhone (some really do exist, honest). Plug in your BlackBerry, PSP, Android phone, and any number of other supported devices, and you can immediately copy over your purchased media. You miss out on Genius playlists and other iTunes niceties, but if you don’t have an iPod, that probably isn’t an issue anyway.
It may be a small step towards making doubleTwist a full-fledged competitor to iTunes, but having a major player like Amazon onboard is nothing to sneeze at. Ideally, the next step for DVD Jon and his open alternative for the i-device deficient would be to form a partnership with major video media distributors, especially given that doubleTwist automatically converts video when it syncs to most major devices, including the PSP and the Palm Pre.
In fact, Palm could do far worse than doubleTwist in an official partnership to provide its users a dedicated software solution for syncing media instead of continuing to play leapfrog with Apple over iTunes. I’m sure something could be arranged, so long as Palm agreed to keep the software open to other devices as well.
For now, the Amazon store is only available for the OS X version of doubleTwist, but a Windows version is coming soon. You must have an Amazon.com account with a registered payment method in order to use the service.