With video platform companies adding more bells and whistles and claiming to do everything a content maker could ever want, lately it takes a little more work to see which rig is right for your needs. But that dilemma’s being somewhat eased by VidCompare, a new informational site about white-label video offerings. We’d resisted writing about VidCompare because it’s run by a guy who’s VP of marketing at white-label video competitor Fliqz, but in the last month found multiple occasions to use the site as a reference.
Speaking of adding bells and whistles, two video platforms today made new feature announcements. To check on how their revised offerings stack up, you might want to visit VidCompare. Here’s the news:
Ooyala released live-streaming, including real-time analytics. Live is still one of those categories where there are dedicated companies (for instance — full disclosure — our parent company uses Livestream for our conferences). But it’s definitely compelling to bring live into a full-featured platform like Ooyala’s, and align all your branding, advertising and analytics in one place. Ooyala said customers already using live streaming include Electronic Arts and the AVP beach volleyball tour. Here‘s VidCompare’s list of video platforms that offer live streaming.
Elsewhere, ExtendMedia filled out its monetization platform to better support all sorts of business models. Extend users can now enable commerce, subscription and pay media through options like conditional access, bundles, digital lockers, gift cards and many other options. Extend, whose customers tend to be larger media companies and network operators, has said it will power multiple “TV Everywhere” offerings for Tier 1 multichannel operators.