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As Challenges Grow, Nielsen Looks To Explain Its Digital Media Abilities

As major media companies have been gathering to start their own cross-media measurement venture and companies like Omniture (NSDQ: OMTR) and Quantcast see their profiles rise, Nielsen media execs want to make sure their clients don’t think they’re getting left behind. The audience measurement company has reached out to about 75 advertisers, agencies and media companies for a private meeting outlining Nielsen’s plans to combine TV and online audience data, B&C reports.

In the client letter, which was sent out Tuesday, Sara Erichson, Nielsen’s president for media client services, North America, said the company will address the implications of TV Everywhere, “OnDemand Online

One Response to “As Challenges Grow, Nielsen Looks To Explain Its Digital Media Abilities”

  1. I have to wonder what analytic Nielsen thinks they can generate from this project and even m0re importantly what value they think they can attach to it. This reeks of a Internet blinder process not unlike Alexa and will represent the same narrow response and marginal data. Its funny to me that as the online video content M.O. evolves, a stodgy data provider like Nielsen thinks it can just jump on the bandwagon.