It's All Android, All the Time

Mobile industry insiders are in San Diego this week attending the CTIA conference, and they have two things on their minds — that damn iPhone and how it has them flocking to what seems to be only decent alternative: Google’s Android. They desperately need something to counter the Apple onslaught and Android is their best best — they just won’t come out and say it.

Instead, there is a lot of talk about open networks, innovation and network neutrality from AT&T Wireless’ Ralph de la Vega, FCC Chairman Julius Genachowski and others. But all that talk doesn’t mean attendees aren’t thinking about Android. The number of Android phones is on an upswing, thanks in large part to the release of new models such as the Samsung Behold and Samsung Instinct. By some estimates, there should be about 15 Android-powered phones on the market by the end of 2009.


That is precisely why the Gartner Group is feeling bullish about Android. The research firm came out with a report today forecasting that Android will increase its share of the smartphone market to about 14 percent by 2012 from a mere 2 percent today. In doing so, it would overtake Windows Mobile and others, racing ever closer to the Nokia-backed OS, Symbian.

I’m all for competition, and I’m glad that Android is here and giving the folks at Nokia (s NOK) and Research in Motion (s RIMM) the worst kind of migraine. It’s a modern, Internet-oriented OS that serves as a nice contrast to that of Apple’s iPhone. It’s also a symbol of the creative bankruptcy of the wireless industry. As you can see by looking at a sampling of new handsets that were announced over the past six weeks, they all look pretty much the same — the only difference is their user interfaces:


I wonder if the plurality of user interfaces — notably those of the HTC Sense, MotoBlur and Samsung Touchwiz — is going to create confusion in the minds of consumers and lead even more of them into the arms of Apple and its iPhone. With the release of a $99 version of the device, Apple has a shot at rapidly increasing its user base, and can leverage its App Store to stay ahead. We saw that happen in the digital music player space, where the iPod and its iconic look helped Apple run away with the market.