Blog Post

WPP’s Sir Martin To Olympic Committee: Embrace YouTube Or Lose Your Audience

With the 2016 Olympic Games all squared away and set for Rio de Janeiro, members of the International Olympic Committee could get down to more serious business — such as how to handle the issue of online video. WPP Group CEO Sir Martin Sorrell had some very simple ideas for the IOC as he spoke at the group’s congress. According to the Canadian trade mag Marketing, Sir Martin advised the committee to learn from YouTube, or else risk losing younger viewers.