Q Interactive, a performance-based ad network, has bought lead gen provider Vente. Terms of the deal were not disclosed. This is Chicago-based Q Interactive’s second purchase since acquiring e-mail marketer Postmaster General in July. Like Postmaster General, Omaha, Neb.-based Vente emphasizes its “permission-based” marketing system, which requires consumers to opt-in before being marketed too. The attraction of opt-in services makes sense for companies like Q Interactive these days, as the Federal Trade Commission has been scrutinizing behavioral targeting along with other forms of online advertising. The Jordan, Edmiston Group was the banker from Vente’s side.
Ask First: Behavioral Targeter Q Interactive Buys ‘Opt-In’ Marketer Vente

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