The latest batch of brainstorms on how to make more money for the Associated Press includes the possibility of licensing short-term exclusivity for some online clients. CEO Tom Curley told the Hong Kong Foreign Correspondents’ Club in a talk Tuesday that the news co-op is exploring premium products as well as time-based offers. according to the AP, Curley said “products can be reserved, and there can be exclusives given, perhaps on a time-base measure. Those who get access to that content and the rich multimedia or metadata that comes with it might get an exclusive for, oh, 20 or 30 minutes.” AP currently has licenses with Google (NSDQ: GOOG), Yahoo (NSDQ: YHOO), Microsoft (NSDQ: MSFT) (MSN) — new contracts are being negotiated now for all three — and others. Now, all clients get online delivery at the same time.
How that would work with feeds that show up in myriad places or for AP members, who currently get their news at the same time, is unclear. AP is just six weeks away from testing its news registry, a tracking system for content, with nine newspapers and Stats LLC, the sports data company it co-owns with News Corp.
Update: I was told a lot of different concepts are being explored but when I asked point blank if any variation would delay news for members, the exec emphatically replied, “No way!”