Amazon Continues Attack on Apple’s iTunes By Jumping Into Mobile Payments

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Amazon.com (NSDQ: AMZN) is making a significant move into mobile today that puts it in direct competition with Apple’s iTunes and eBay’s PayPal. The announcement also provides a hint as to where the Seattle-based company is headed next: mobile content and applications.

Up until now, Amazon has only experimented in mobile, by releasing a few shopping and MP3 applications. But today, Handmark, a mobile content and storefront company, said it is integrating Amazon into its mobile storefronts, allowing users to pay for content and applications using their credit card on file with Amazon. Handmark

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Bob Ofenstein

I think Amazon having a more mobile presence is absolutely brilliant. You no longer need to be in front of your computer to purchase Amazon books or media. It's just a really simple way to have the consumer purchase, especially if the app saves your credit card information. Great post!

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