Tweet Of The Week: Free Evening Standard Challenges Paid Content Othodoxy

As some newspapers try to make the case that readers should pay for both their print and online products, the Evening Standard is happy to give its content away in the hope of pleasing advertisers. Writer and photographer Carl Wilkinson aptly points out the odd juxtaposition of Financial Times CEO John Ridding telling MediaGuardian.co.uk that paid content is the future right next to news that the Standard is going free…

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