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Amazon Kindle DX’s NYT Discount Starts Rolling Out; Outside Delivery Area Only

Back when Amazon (NSDQ: AMZN) DX launched, a big hype around the announcement was how it would optimize newspaper/magazine display, and that the media companies would subsidize the Kindle, or perhaps the other way around. In the end, it was a bit anti-climactic, as David pointed out back then: subscription to WaPo, NYT and its sibling Boston Globe would be subsidized, but only in areas where home delivery doesn

One Response to “Amazon Kindle DX’s NYT Discount Starts Rolling Out; Outside Delivery Area Only”

  1. Geoffrey Gifford

    This has got to be the lamest most half-@$$ed marketing program imaginable.
    Cell phone makers and carriers realized the issues years ago and came up with the subscription model to cover the high cost of the handsets. The NYT should bite the bullet and GIVE-AWAY a Kindle with a paid subscription to the NYT. Think of the advantages…
    1. Instead of looking like a moribund brand twitching on the floor the NYT might just look like a leader
    2. Enormous savings on print and distribution – to offset the cost of the Kindle
    3. As a branding proposition – imagine all those New Yorkers sporting their NYT branded Kindles on the subway – spreading the religion.
    4. Wouldn’t Jeff Bezos love to get his device into the hands of NYT demographic with the opportunity to market to them? I smell discount.

    Seriously, is this the best the NYT can do?