Is Bing Losing Its Wow Factor?


bingBing, the shiny, new search engine that Microsoft (s msft) launched this summer, may be starting to lose its luster. Its U.S. search market share dropped to 8.5 percent in September from 9.6 percent the prior month, according to analytics firm StatCounter. The decline isn’t limited to the U.S., either. The search engine’s global market share dipped slightly to 3.3 percent in September from 3.6 percent the month before. This likely isn’t sitting well with the folks up in Redmond, since Bing was created to lure users away from rivals Google (s goog) and Yahoo (s yhoo).

While Bing was slipping, Google’s slice of the U.S. market rose to 80 percent in September from 77.8 percent in August. The search juggernaut holds 90.5 percent of the global market, which is largely unchanged from last year. Yet Bing isn’t alone in its drop — Yahoo’s share has been shrinking since July. As of last month, Yahoo’s U.S. share declined 9.4 percent from 10.5 percent in August and dropped globally to 4.4 percent from 4.8 percent. Looks like Microsoft may want to start whipping up some new commercials.



Hmm, in my case it’s whoa, not wow. I was led to Bing’s maps when signing up for a conference. I happened to be on a Linux box with Firefox. Bing’s maps said I should download IE 8 to access the site.

Not too likely.

Alternate url: Works with my browser.


It only had the “wow” factor with journalists and bloggers but never with real people.

Simone Thevenot

Perhaps the Bing advertising campaign is either losing effectiveness or not running any longer. Like @frink, I use Bing occasionally for cash back but nothing else.


l remember last month statCounter said Bing barely changed. Others like Neilson say it grew by 22%. Who is statcounter anyway? Have you heard them last year?


now it’s time to think about another four letter name.. (live–bing…?) and a campaign


As long as Bing continues to offer their cash back program I will remember to use them for that purpose, if that dies down I really have no reason to Bing.

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