T-Mobile USA will start offering free analytics to application developers in their network, and has added advertising as an option for how developers can monetize their applications.
The analytics are collected by Flurry, a San Francisco-based company, which launched its analytics platform for the iPhone, BlackBerry, Android and Java apps in January. The information will provide developers feedback on how consumers interact with their services, so they can improve their services. T-Mobile plans to use the informatoin to improve how consumers find and buy new applications in their app store. The data will be collected anonymously, and then reported back in aggregate to both developers and T-Mobile. It will work on Android, BlackBerry and Java platforms. Flurry’s basic services are free, but developers in T-Mobile’s developer program will have a shot at receiving additional Flurry services at a discounted rate.
In addition to adding analytics, the fourth-place U.S. carrier is also rolling out advertising services as a way for developers to monetize apps on its web2go portal. While free has been an option, T-Mobile did not allow advertising. VentureBeat reports that T-Mobile has partnered with a handful of ad providers, including *AdMarvel* and AdMax, which are aggregators, and Quattro Wireless, which is an ad network.
At the end of last year, T-Mobile launched its web2go portal, which replaced T-Zones. The portal not only integrated Yahoo (NSDQ: YHOO) search, but was the consumer-facing side of its developer program, which allows application developers to fill out an online form to be included in the company

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